( finance )

Asseta

Asseta

Asseta is a company that employs innovative solutions based on the latest technologies.

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RECOVER THE FUTURE

About the brand

Asseta is a company that leverages innovative solutions based on the latest technologies—including statistical models and big data tools—to recover debts from delinquent borrowers. Established in 2004, Asseta S.A. has managed over one million cases with a total value approaching PLN 15 billion. Nearly 300 people are directly employed within its operational teams. As they put it:


“We believe that technology, full commitment, and continuous development will enable us to achieve our goal of becoming the most efficient company in the industry.”

Credits and scope of work

Mateusz Pałka

Market and brand analysis Brand strategy Communication strategy Branding system Logo design Poster design Animations Explainer video Identifying elements Website structure Functional mockups Website design

Mateusz Pałka

Market and brand analysis Brand strategy Communication strategy Branding system Logo design Poster design Animations Explainer video Identifying elements Website structure Functional mockups Website design

Dawid Pałka

Sales Account Executive

Dawid Pałka

Sales Account Executive

Alan Kamiński

Poster design

Alan Kamiński

Poster design

Year:

2022

Communication

The communication strategy is built around the brand slogan “RECOVER THE FUTURE,” which plays on both debt-recovery services (“recover”) and technology (“future”). The slogan is intentionally universal—equally addressing indebted individuals and business clients struggling to reclaim receivables. It leans on three archetypes:


  • The Caregiver (“we’ll help you”)

  • The Magician (“we envision your future”)

  • The Sage (“we’ll guide you”)

The communication strategy is built around the brand slogan “RECOVER THE FUTURE,” which plays on both debt-recovery services (“recover”) and technology (“future”). The slogan is intentionally universal—equally addressing indebted individuals and business clients struggling to reclaim receivables. It leans on three archetypes:


  • The Caregiver (“we’ll help you”)

  • The Magician (“we envision your future”)

  • The Sage (“we’ll guide you”)

The logo serves as a symbol, a signpost, and a warning for indebted individuals. The three segments within the mark reference the three parties between whom money flows.


The emblem also interprets the letter “A,” the first letter of the brand’s name.

The logo serves as a symbol, a signpost, and a warning for indebted individuals. The three segments within the mark reference the three parties between whom money flows.


The emblem also interprets the letter “A,” the first letter of the brand’s name.

Visual communication

We developed an advanced system that represents any shape as a flowing stream of particles. These particles serve as a visual interpretation of “Big Data” and allude to the brand’s slogan, “Recover the Future.”


In the animations, the particles move counterclockwise, further underscoring the theme of “recovery.”

In line with the slogan “Recover the Future,” we design a series of posters in which the worlds of culture and technology intersect. These posters have become an integral part of Asseta’s office spaces, enhancing employees’ sense of belonging to the brand.

Transform your brand
and shape the future

If you want to learn how we can help improve your brand, get in touch.

Transform your brand and shape the future

If you want to learn how we can help improve your brand, get in touch.